Let's find you the perfect diamond.
99% of jewellers in South Africa don’t own more than 5 diamonds. The stock lists on their websites? Not their diamonds.
They list a compilation of local diamond dealer's stock to which they've added a nice margin. Although everyone claims to have the best prices and be free from the dreaded "middle men" - they're not.
With the vast majority (99.9%) of diamonds being cut in countries other than South Africa the supply chains looks like this:
International Diamond Cutting Factory (India, China, Botswana, Russia) -> International Diamond Dealer (India, Belgium, Israel, New York) -> SA Diamond Dealer -> Jeweller -> You.
Factor in that jewellers return most of their consignment stock to diamond dealers and you’ll understand why diamond dealers rely on generous margins on the diamonds that do sell through jeweller’s channels. It’s resource (capital, time and effort) intensive. There is nothing "direct" about this model. Typing “direct” on your website doesn’t shorten your supply chain.
At Poggenpoel we spend hours per day sourcing parcels of diamonds from the largest diamond cutting factories in the world. We are able to drive down prices with the volume of our purchases and through relationships we’ve been building for 19 years. I’m not saying we’re one of the largest buyers in the world but we do buy at a level factories see as “bulk”. We never return stock. Factories get immediate payment. We don’t buy on terms.
This is direct. This is how we get these amazing deals directly to your screen.
Basic tips in this under R15 000 price bracket;
- Round Brilliant and Cushion cuts offer the best value.
- There is no real benefit to go for top clarities (IF, VVS1, VVS2) in this size/price range.
- Propoerly graded (GIA/DIA) J/K/L colours are surprisingly white. You're more than welcome to visit us and take a look.
- Focus on getting to a decent size but never compromise on proper diamond certification.
- If you buy your centre diamond from Poggenpoel Diamond Jewellers you'll always receive 100% credit when you upgrade in the future so don't lose too much sleep...
Currently these are my top picks in the up to R15 000 range;
|Round Brilliant||0.24ct||Lt Fancy Yellow||VS2||DIA||11071101||R2,990|
|Round Brilliant||0.53ct||N (Light Brown)||SI1||Good||GIA||2141534045||R8,120|
|Princess Cut||0.38ct||Light Fancy Yellow||SI1||N/A||DIA||09100462||R5,900|
*Diamonds are only removed from list once invoiced. If a diamond is placed on hold for 48h it will still appear in this list. Should you be interested in a diamond that is currently on hold or on its way to be invoiced we will do our best to find a substitute diamond at the same price.
If you're looking for something very specific please reach out. You'll be amazed at the quality of the options we can source for you internationally.
Feel free to browse the other budget brackets;