Let's find you the perfect diamond. 

Here's how; 

99% of jewellers in South Africa don’t own more than 5 diamonds. The stock lists on their websites? Not their diamonds.

They list a compilation of local diamond dealer's stock to which they've added a nice margin. Although everyone claims to have the best prices and be free from the dreaded "middle men" - they're not.

With the vast majority (99.9%) of diamonds being cut in countries other than South Africa the supply chains looks like this:

International Diamond Cutting Factory (India, China, Botswana, Russia) -> International Diamond Dealer (India, Belgium, Israel, New York) -> SA Diamond Dealer -> Jeweller -> You.

Factor in that jewellers return most of their consignment stock to diamond dealers and you’ll understand why diamond dealers rely on generous margins on the diamonds that do sell through jeweller’s channels. It’s resource (capital, time and effort) intensive. There is nothing "direct" about this model. Typing “direct” on your website doesn’t shorten your supply chain.

At Poggenpoel we spend hours per day sourcing parcels of diamonds from the largest diamond cutting factories in the world. We are able to drive down prices with the volume of our purchases and through relationships we’ve been building for 19 years. I’m not saying we’re one of the largest buyers in the world but we do buy at a level factories see as “bulk”. We never return stock. Factories get immediate payment. We don’t buy on terms.

This is direct. This is how we get these amazing deals directly to your screen.

Basic tips in this up to R30 000 price bracket; 

  • Size wise you should be looking at 0,50ct - 0,80ct diamonds. Any larger and you'll probably have a visibly included or prominently off-colour diamond. 
  • There is no real benefit to go for top clarities (IF, VVS1, VVS2) in this size/price range. If possible keep to SI1 and better. You can absolutely get a 100% eye-clean diamond of a decent size in this price bracket. 
  • Cushion cut diamonds offer tremendous value.
  • You'll notice the massive jump in price from one colour to the next. Same with clarity. Diamond grading starts playing a prominent role in the price of a diamond and we recommend you stick to GIA or DIA. As far as I know EGL (regardless of which branch) is still banned from major international trading platforms. To err on the side of due caution and transparency we don't stock EGL certified diamonds. You're welcome to read stance on the issue of diamond over-grading
  • If you buy your centre diamond from Poggenpoel Diamond Jewellers you'll always receive 100% credit when you upgrade in the future so don't lose too much sleep...

Currently these are my top picks in the up to R30 000 range;

Shape Weight Colour Clarity Cut Lab Cert. # Price
Round Brilliant 0.50ct J SI1 EX GIA 1183426515 R18,220
Round Brilliant 0.50ct H VS1 Good GIA 2151129729 R18,730
Round Brilliant 0.50ct H VS2 EX GIA 222601323 R22,010
Round Brilliant 0.51ct I VS1 EX GIA 2197750890 R18,250
Round Brilliant 0.51ct I VS2 VG GIA 2186313084 R20,140
Round Brilliant 0.52ct I VS2 VG GIA 1228015658 R18,570
Round Brilliant 0.52ct J VS2 EX GIA 2244658464 R20,460
Round Brilliant 0.55ct J VS2 EX GIA 3235634386 R19,980
Round Brilliant 0.59ct H VS2 Good GIA 2141980007 R22,090
Round Brilliant 0.60ct K VS2 VG GIA 6242849618 R16,520
Round Brilliant 0.60ct J VS2 EX GIA 7246883680 R22,660
Round Brilliant 0.60ct I VS2 VG GIA 6242539188 R22,820
Round Brilliant 0.60ct I SI1 VG GIA 1233672547 R24,390
Round Brilliant 0.60ct I SI1 VG GIA 6232299945 R24,390
Round Brilliant 0.60ct I VS2 EX GIA 1247479942 R25,330
Round Brilliant 0.60ct H SI1 EX GIA 7248828221 R26,750
Round Brilliant 0.70ct I SI1 EX GIA 6202475700 R30,230
Round Brilliant 0.45ct J VS1 VG GIA 6245955380 23450
Round Brilliant 0.50ct D VS2 VG GIA 6231500759 24230
Round Brilliant 0.60ct J VS2 VG DIA 17020310 R18,100
Round Brilliant 0.60ct I VS2 VG GIA 6242539188 23200
Round Brilliant 0.61ct J VS2 VG DIA 17020311 R17,000
Round Brilliant 0.70ct M VS1 VG DIA 16080289 R19,670
Round Brilliant 0.73ct S VS1 VG DIA 13110184 R16,650
Round Brilliant 0.74ct Lt Fancy Yellow SI2   DIA 12071653 R21,090
Radiant Cut 1.03ct L SI1 N/A DIA 12100394 R26,250
Oval Brilliant 0.50ct D VVS2 N/A DIA 16090183 R19,940
Oval Brilliant 0.50ct D VVS2 N/A GIA 2175746879 R22,660
Oval Brilliant 0.81ct J VS1 N/A GIA 2226325661 27060
Cushion Cut 0.60ct F VS2 N/A DIA 17010235 R17,860
Cushion Cut 0.70ct H VS1 N/A DIA 17010230 R24,700
Cushion Cut 0.70ct I VVS1 N/A DIA 17010231 R24,700
Cushion Cut 0.70ct I VVS2 N/A DIA 17010233 R28,010
Cushion Cut 0.77ct I VS1 N/A DIA 17010229 R24,550
Cushion Cut 0.80ct I VS2 N/A DIA 17020035 R24,700
Cushion Cut 0.80ct I VS1 N/A DIA 17020027 R25,550
Cushion Cut 0.81ct I VVS1 N/A DIA 17020030 R28,540
Cushion Cut 0.70ct H VS1 N/A GIA 6222429204 R27,880
Cushion Cut 0.70ct H VS2 N/A GIA 6205297762 R30,300

Cushion Cut

0.75ct H VS2 N/A GIA 2217134503 R28,700

Feel free to browse the other budget brackets;
*If you're looking for something very specific please reach out. You'll be amazed at the quality of the options we can source for you internationally.

Kind Regards

Johan Poggenpoel



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