Let's find you the perfect diamond. 

Here's how; 

99% of jewellers in South Africa don’t own more than 5 diamonds. The stock lists on their websites? Not their diamonds.

They list a compilation of local diamond dealer's stock to which they've added a nice margin. Although everyone claims to have the best prices and be free from the dreaded "middle men" - they're not.

With the vast majority (99.9%) of diamonds being cut in countries other than South Africa the supply chains looks like this:

International Diamond Cutting Factory (India, China, Botswana, Russia) -> International Diamond Dealer (India, Belgium, Israel, New York) -> SA Diamond Dealer -> Jeweller -> You.

Factor in that jewellers return most of their consignment stock to diamond dealers and you’ll understand why diamond dealers rely on generous margins on the diamonds that do sell through jeweller’s channels. It’s resource (capital, time and effort) intensive. There is nothing "direct" about this model. Typing “direct” on your website doesn’t shorten your supply chain.

At Poggenpoel we spend hours per day sourcing parcels of diamonds from the largest diamond cutting factories in the world. We are able to drive down prices with the volume of our purchases and through relationships we’ve been building for 19 years. I’m not saying we’re one of the largest buyers in the world but we do buy at a level factories see as “bulk”. We never return stock. Factories get immediate payment. We don’t buy on terms.

This is direct. This is how we get these amazing deals directly to your screen.

Basic tips in this up to R50 000 price bracket; 

  • Round Brilliant is the most expensive diamond shape. If you're not set on a round stone you can start finding stunning 1ct deals especially in the cushion shape.  
  • If you're looking for a Round Brilliant cut consider great value H/I/J-colour Vs2/Si1-clarity combinations under 1,00ct in weight. If you're set on a round stone up your budget to R70 000 or higher for a visually appealing stone. 
  • As we approach the 1,00ct size SI2-clarity diamonds might start having imperfections you can see with the naked eye. VS2 and better should be 100% eye-clean, 100% of the time. 
  • You'll notice the massive jump in price from one colour to the next. Same with clarity. Diamond grading starts playing a prominent role in the price of a diamond and we recommend you stick to GIA or DIA. As far as I know EGL (regardless of which branch) is still banned from major international trading platforms. To err on the side of due caution and transparency we don't stock EGL certified diamonds. You're welcome to read stance on the issue of diamond over-grading
  • If you buy your centre diamond from Poggenpoel Diamond Jewellers you'll always receive 100% credit when you upgrade in the future so don't lose too much sleep...

Currently these are my top picks in the up to R50 000 range

Shape Weight Colour Clarity Cut Lab Cert. # Price
Square Brilliant 0.70ct G VS2 N/A GIA 6167057042 R33,510
Square Brilliant 0.72ct G VS1 N/A GIA 6202702960 R39,620
Square Brilliant 0.73ct H VS2 N/A GIA 1207904772 R37,370
Round Brilliant 0.70ct I VS2 VG GIA 1247545802 R32,410
Round Brilliant 0.70ct I VS1 EX GIA 1229217389 R34,620
Round Brilliant 1.00ct L VS1 EX GIA 222944535 R51,130
Round Brilliant 0.72ct G SI1 EX DIA 15030609 R36,550
Round Brilliant 0.76ct G SI1 VG DIA 11070052 R36,820
Round Brilliant 0.80ct I VS1 VG DIA 17020037 R35,280
Round Brilliant 0.90ct L VS1 VG DIA 17020031 R32,290
Round Brilliant 1.07ct K (faint brwn) SI1 EX GIA 1238997555 R46,260
Round Brilliant 1.09ct P VS1 VG DIA 11050245 R41,220
Round Brilliant 1.11ct P VS1 VG DIA 09060747 R38,710
Radiant Cut 1.00ct H SI1 N/A DIA 11021634 R48,770
Pear Brilliant 0.72ct G SI1 N/A DIA 07100366 R30,370
Pear Brilliant 0.90ct J SI1 N/A GIA 3205169301 R33,910
Emerald Cut 1.04ct H VVS2 N/A DIA 10061550 R50,280
Cushion Cut 0.70ct F VS1 N/A GIA 6222429167 R34,990
Cushion Cut 0.76ct H VS2 N/A GIA 5196060458 R33,510
Cushion Cut 0.80ct H VVS2 N/A DIA 17020025 R32,600
Cushion Cut 0.90ct I VS2 N/A DIA 16070282 R38,940
Cushion Cut 0.90ct I VS2 N/A GIA 2236542613 R48,850
Cushion Cut 0.90ct H VS1 N/A GIA 1223950169 R49,890
Cushion Cut 0.91ct J SI1 N/A GIA 2166240016 R38,770
Cushion Cut 1.04ct M VS2 N/A GIA 7196900119 R31,310
Cushion Cut 1.08ct J SI1 N/A DIA 12101361 R45,310

Feel free to browse the other budget brackets; 

*If you're looking for something very specific please reach out. You'll be amazed at the quality of the options we can source for you internationally.

Kind Regards

Johan Poggenpoel



Reserve a diamond or speak to a consultant;