Let's find you the perfect diamond. 

Here's how; 

99% of jewellers in South Africa don’t own more than 5 diamonds. The stock lists on their websites? Not their diamonds.

They list a compilation of local diamond dealer's stock to which they've added a nice margin. Although everyone claims to have the best prices and be free from the dreaded "middle men" - they're not.

With the vast majority (99.9%) of diamonds being cut in countries other than South Africa the supply chains looks like this:

International Diamond Cutting Factory (India, China, Botswana, Russia) -> International Diamond Dealer (India, Belgium, Israel, New York) -> SA Diamond Dealer -> Jeweller -> You.

Factor in that jewellers return most of their consignment stock to diamond dealers and you’ll understand why diamond dealers rely on generous margins on the diamonds that do sell through jeweller’s channels. It’s resource (capital, time and effort) intensive. There is nothing "direct" about this model. Typing “direct” on your website doesn’t shorten your supply chain.

At Poggenpoel we spend hours per day sourcing parcels of diamonds from the largest diamond cutting factories in the world. We are able to drive down prices with the volume of our purchases and through relationships we’ve been building for 19 years. I’m not saying we’re one of the largest buyers in the world but we do buy at a level factories see as “bulk”. We never return stock. Factories get immediate payment. We don’t buy on terms.

This is direct. This is how we get these amazing deals directly to your screen.

Basic tips in this up to R70 000 price bracket; 

  • You're paying good money - get the best. GIA ONLY. The few DIA diamonds listed have been greatly discounted, and their grading is spot-on.
  • Since we're looking at +/-1,00ct diamonds and larger unfortunately some SI1 and SI2 inclusions might be visible to the naked eye. Make sure you properly inspect the diamond if you decide to stay in the SI-range. We'll always advise if it's not eye-clean. 
  • You'll notice the massive jump in price from one colour to the next. Same with clarity. Diamond grading starts playing a prominent role in the price of a diamond and we recommend you stick to GIA or DIA. As far as I know EGL (regardless of which branch) is still banned from major international trading platforms. To err on the side of due caution and transparency we don't stock EGL certified diamonds. You're welcome to read stance on the issue of diamond over-grading
  • You can bet on tailored service from our best staff. Apart from advising on our own stock we'll draw stocklists from all our suppliers abroad and get excellent options over to you. 

Currently these are my top picks in the up to R70 000 range;

Shape Weight Colour Clarity Cut Lab Cert. # Price
Square Brilliant 1.02ct H VS1 N/A GIA 10969465 R74,790
Square Brilliant 1.02ct G VS2 N/A GIA 5166828346 R84,330
Round Brilliant 0.91ct G SI1 VG GIA 5206217745 R59,310
Round Brilliant 1.04ct J VS1 VG GIA 6191990321 R63,590
Round Brilliant 1.07ct L VS1 Good GIA 2151097164 R55,220
Round Brilliant 1.07ct L VS1 EX GIA 6235085122 R57,580
Round Brilliant 1.07ct J VS1 EX GIA 2226442751 R73,620
Round Brilliant 1.08ct J VS1 EX GIA 1239417492 R67,180
Round Brilliant 1.09ct K (faint brown) VVS2 EX GIA 2171744456 R57,580
Round Brilliant 1.23ct M VS1 EX GIA 2227998057 R53,490
Round Brilliant 1.00ct G VS2 VG DIA 11060084 R90,020
Round Brilliant 1.01ct G SI2 Good DIA 11030803 R67,840
Round Brilliant 1.09ct J VS2 Good DIA 12071649 R72,030
Round Brilliant 1.11ct H SI1 EX GIA 5181014432 R79,140
Round Brilliant 1.20ct K (faint brwn) VS2 EX GIA 5172897433 R56,800
Round Brilliant 1.20ct K VS1 VG DIA 09060746 R68,910
Pear Brilliant 0.90ct E VS1 N/A GIA 2151610051 R70,800
Pear Brilliant 0.97ct E VS1 N/A DIA 14010223 R79,920
Pear Brilliant 1.04ct G VS1 N/A GIA 10720659 R82,130
Oval Brilliant 0.91ct H VS1 N/A GIA 1248422009 R53,490
Oval Brilliant 1.01ct J VS1 N/A GIA 7236449504 R55,380
Oval Brilliant 1.01ct H SI1 N/A GIA 6235539136 R70,250
Emerald Cut 1.14ct G VS2 N/A DIA 10061542 R69,230


Feel free to browse the other budget brackets; 

*If you're looking for something very specific please reach out. You'll be amazed at the quality of the options we can source for you internationally.

Kind Regards

Johan Poggenpoel



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